Photography by Fabian Oefner: Dancing colours.
Fabian Oefner (born 1984, Switzerland) is a curious investigator, photographer and artist, whose work moves between the fields of art and science. His images capture in unique and imaginative ways natural phenomena that appear in our daily lives, such as sound waves, centripetal forces, iridescence, or the unique properties of magnetic ferroliquids. His exploration of the unseen and poetic facets of the natural world is an invitation, as he says, “to stop for a moment and appreciate the magic that constantly surrounds us.”
Oefner’s photographs have been exhibited in various countries and are part of private collections around the globe. Besides pursuing his own projects, he also collaborates with influential international brands on ad campaigns and art projects. He works and lives in Switzerland.
COLOUR: Why is it important?
If a picture is worth a thousand words, a picture with natural colors may be worth a million, memory-wise. Psychologists have documented that “living color” does more than appeal to the senses. It also boosts memory for scenes in the natural world.
Tests indicate that a black and white image may sustain interest for less than two-thirds a second, whereas a colored image may hold the attention for two seconds or more. (A product has one-twentieth of a second to halt the customer’s attention on a shelf or display.)
People cannot process every object within view at one time. Therefore, color can be used as a tool to emphasize or de-emphasize areas.
Although the olfactory sense was a human being’s most important source of input in the pre-historic era, sight became our most important means of survival. Furthermore, as hunters and gatherers in the early days of our evolution, we experienced a variety of colors and forms in the landscape. This has become part of our genetic code.
Text from colorcom