IBM & Ogilvy France Create Ads with a New Purpose
IBM is committed to creating solutions that help cities all over the world get smarter, in order to make life in those cities better.
That’s why IBM and Ogilvy are working together to spark positive change with the “People for Smarter Cities” project, and unite city leaders and forward-thinking citizens.
To spread the word, Ogilvy created outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well.
Initially launched in London and Paris, IBM has plans to take this idea to cities around the world and inspire citizens to think about simple ways they can help make their cities smarter.