FROM MY BRAIN TO PAPER TO TEES – THE START OF THE DESIGN REVOLUTION AUSTRALIA

Since I can remember I have always loved designing and drawing. It is my passion.
Growing up in Latin America, I was always the school kid who did all the drawings for the yearbook.
In 1999 I made the decision to start my new life as a student in Australia.

I hatched my ‘revolutionary’ idea at the end of 2009. It all started when I was looking for gifts for family and friends who are overseas and the only t shirts I found were either

  1. bad quality, repetitive designs and – worse – something I would never wear! OR
  2. cool t shirts from designer labels that cost $100 or more!
    The reality is that there was nothing that profiled Australia and its lifestyle in between these two segment markets.

I sat down and started to draft some designs.

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MY FIRST DESIGNS

I produced 4 designs (Syd-Aus, Sydney Opera House Outline, G’day and Sydney Skyline), launching the brand and launching me into the unknown world of clothing and cotton. I jumped in and produced 200 shirts – 50 t shirts of each design. The scary part is that I started to do all this without even thinking about how I was going to sell the t-shirts!

Since I do not have a business background I was just learning on the way, reading lots of business related books, making mistakes (many of them) and applying common sense to every decision I took.

While the first 4 designs where being produced and screen printed, I began to build a very basic website so that I could start selling my first shirts online.

We (my lovely wife and I) worked hard long hours (we were both working full time at the time) and on the weekend organising all the logistics, the packing, and participating in as many markets (i.e. we’ve been at The Rocks Markets, Bondi Markets and Gold Coast Markets among others) as we could so that people (you) started to know we exist!! In fact, there have been lots of moments that make us laugh and cry!

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SURVIVING THE FIRST 2 YEARS (AND A GLOBAL FINANCIAL CRISIS)

Online strategies have been important in spreading the word.

Our designs have been featured in t shirt & design blogs and images of our t shirts started to appear in the first pages of search engines. Our shirts have also popped up in the media.

After all the work and effort, I still think that the best thing is to see something you designed (and worked very hard for) on the street, on pictures or just somewhere you didn’t expect to.

Our products have been sent to many countries around the world and hopefully we will be able to add many more countries to our list.

The other very satisfying thing is to know that EVERY customer we have had is extremely happy with our product. Every time we send one of our designs abroad, we know that we are promoting Australia overseas!

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FROM SURVIVING TO THRIVING – REVOLUTION TO EVOLUTION

Today we have a variety of designs and products with a uniquely Aussie twist. Our designs are a result of vigorous use of typography and composition combined with simple graphics, colour and photography.

  • We developed products that will put an end to generic corporate gift giving.
    Is your business looking for unique gifts for your clients? Are you looking for Aussie products to put in goodie bags?
    Visit our Coporate Gifts page. Contact us if you have any questions.
  • We are also being approached by a number of boutique independently owned fashion, surf and design stores around the country.
    If you are interested in becoming a Revolution partner and selling our products just drop us an email!
  • We have collaborated with the Sydney Opera House stores. We started with three designs and then moved to five designs in total. This has been an amazing experience and journey. Besides, there are no words to describe the feeling of working with the most important icon that Australia has. Check out the exclusive designs we produced for the Sydney Opera House store.
    We are also open to working with other great Australian brands both in Australia and Overseas. Contact us today!
  • We also start giving back.  We are currently sponsoring a 12 year old girl in Colombia. We have paid for her education since she started primary school.

 


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OUR T SHIRTS

Our designs are originals and we don’t mass produce them, thus each design could be considered a limited edition. Once we meet a target of 500 t shirts of the same design we will take it off the market**. This is what makes the product special. They are proudly designed and printed in Australia.

OUR PRICES

We understand that we cannot compete with the prices of huge retail and internet companies who sell their t shirts at $10-$20. These companies don’t do their own designs and pay a small fee for external designers to do the work and mass-produce them. At Design Revolution Australia we do all steps of the process. From planning and drawing to the production of the final design: everything! Each original design is our own hard work, we believe in working with and supporting local suppliers, and place a lot of value in partnerships. Big companies that buy in bulk (sometimes hundreds of thousands of items) can afford to bring the prices down.

The main difference in buying with us and not the big (cheaper) guys are:

  • You will have an original, limited edition t shirt.
  • You won’t see 1000s of other people in your tee.
  • You will support an Australian company.
  • You will support a family business.

A LITTLE BIT ABOUT US

Ric: When I am not designing I am cooking. I love it! ….and obviously swimming in any of Sydney’s beautiful beaches. I love travelling which is what inspires my designs. I’ve had the privilege of visiting more than 60 countries, and most of the continents in the world…with the exception of Antarctica, which hopefully, I will one day.

Suz: A girl from Burleigh Heads in Queensland, I love being close to the ocean and am pretty chilled out. I love travelling as well. I am passionate about talking to people and getting to know their stories.

VIVA LA (R)EVOLUTION!

 

WANT TO KNOW HOW WE GOT WHERE WE ARE? WE APPLY ALL OF THE BELOW.

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